
The Founder
Chef Eyad Abu Al-Hassan
A pitmaster's obsession that travelled from a home smoker to an international network of smokehouses.
Texas
Low and slow
The obsession begins with American pit barbecue: oak, patience and temperature control.
Levant
Middle Eastern flavour
The rub is rebuilt around regional spice — warmth, depth and character.
Signature
The honey finish
The move that defined the brand: honey poured over dark bark, at the table.
First
The first restaurant
One smokehouse, long queues and a menu built around sharing.
Region
Regional expansion
The Gulf and the Levant follow, city by city.
World
International franchise
Partners take the concept into new markets with the same standard.
Today
20+ Locations Worldwide
One brand layer, many countries, one fire.







