Journal
News from the smokehouse.
Openings, guides, behind the scenes and franchise news.
Menu launches
New platters built for sharing
Four new platter sizes, from solo to celebration.
Aug 26, 2026
Openings
Chef Eyad opens on Sheikh Zayed Road
Our largest smokehouse yet lands in Dubai with a 16-hour brisket programme.
Aug 23, 2026
Franchise news
Franchise expansion: new markets for 2026
Where we are looking for partners next.
Aug 20, 2026
Smoked meat guides
How we smoke brisket for 16 hours
Oak, salt, pepper, patience — and the honey finish that made the brand.
Aug 11, 2026
Events
Hosting private events at Chef Eyad
Birthdays, corporate dinners and large groups, handled by the branch team.
Aug 5, 2026
Meet the chef
Meet Chef Eyad Abu Al-Hassan
From Kafr Qasim to an international smokehouse network.
Jul 29, 2026
Behind the scenes
Behind the smoker: a night shift
Midnight to sunrise with the pitmasters who never let the fire go out.
Jul 15, 2026